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Advertising management : Concepts and Cases

Manendra Mohan

Advertising management : Concepts and Cases - New Delhi Tata McGraw Hill Publishing Co, Ltd 1989 - 418p

Manendra Mohan: Advertising management : Concepts and Cases. New Delhi. Tata McGraw Hill Publishing Co, Ltd, 1989. 0-07-451780-5--(659.1MOH)

ENGLISH

ISBN: 0-07-451780-5

Dewey Class. No.: 659.1 / MAN

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