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Consumer Behavior : Concepts and Applications

David L. Loudon

Consumer Behavior : Concepts and Applications - 4th Ed - New Delhi Tata McGraw Hill Publishing Co. Limited - 788p

David L. Loudon & Albert J. Della Bitta: Consumer Behavior : Concepts and Applications. (4th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2005-06. 0-07-047381-1--(658.8342LOU)

ENGLISH

ISBN: 0-07-047381-1

Dewey Class. No.: 658.8342 / LOU

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