Marketing Management (Record no. 44438)

MARC details
000 -LEADER
fixed length control field 00642nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120192316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241119s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-297-1119-2
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
245 #0 - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 12th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education Pvt Limited
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 672p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Philip Kotler & Kevin Lane Keller: Marketing Management. (12th Ed) New Delhi. Pearson Education Pvt Limited, 2006. 81-297-1119-2 Rs. 395.00--(658.8KOT)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 29/05/2006 Academic Press: London 395.00   658.8/KOT 75407 20/11/2024 12 20/11/2024 GENERAL