APA
Zeithaml Valarie A, Bitner Mary Jo Gremler Dwayne Ajay Pandit, . (2010). Services Marketing : Integrating Customer Focus Across the Firm. Ed. 4. New Delhi: Tata McGraw Hill Education Private Limited.
Chicago
Zeithaml Valarie A, Bitner Mary Jo Gremler Dwayne Ajay Pandit, . 2010. Services Marketing : Integrating Customer Focus Across the Firm. Ed. 4. New Delhi: Tata McGraw Hill Education Private Limited.
Harvard
Zeithaml Valarie A, Bitner Mary Jo Gremler Dwayne Ajay Pandit, . (2010). Services Marketing : Integrating Customer Focus Across the Firm. Ed. 4. New Delhi: Tata McGraw Hill Education Private Limited.
MLA
Zeithaml Valarie A, Bitner Mary Jo Gremler Dwayne Ajay Pandit, . Services Marketing : Integrating Customer Focus Across the Firm. Ed. 4. New Delhi: Tata McGraw Hill Education Private Limited. 2010.