TY  - BOOK
AU  - Melvin L Defleur
AU  -  Sandra J Ball-Rokeach, 
TI  - Theories of mass communication
SN  - 0-582-99870-0
U1  - 302.234 
PY  - 1989///
CY  - New York
PB  - Longman Inc
N1  - Melvin L Defleur & Sandra J Ball-Rokeach: Theories of mass communication.  (5 th Ed)  New York.  Longman Inc, 1989. 0-582-99870-0--(302.234DEF)
ER  -