TY - BOOK AU - A.B.L. Mathur TI - Readings in marketing SN - 81-7611-110-4 U1 - 658.8 PY - 2002/// CY - Jaipur PB - R.B.S.A Publishers N1 - A.B.L. Mathur: Readings in marketing. Jaipur. R.B.S.A Publishers, 2002. 81-7611-110-4--(658.8MAT) ER -