TY  - BOOK
AU  - Subhash C. Mehta
AU  -  Keshav Prasad, 
TI  - Marketing : Environment, concepts and cases
U1  - 658.8 
PY  - 1980///
CY  - New Delhi
PB  - Tata, McGraw hill Publishing Co. Ltd
N1  - Subhash C. Mehta & Keshav Prasad: Marketing : Environment, concepts and cases.  New Delhi.  Tata, McGraw hill Publishing Co. Ltd, 1980.--(658.8MEH)
ER  -