TY  - BOOK
AU  - Louis W. Stern
AU  -  Adel I. El-Ansary, 
TI  - Marketing Channels
SN  - 81-203-0837-9
U1  - 658.8 
PY  - 1993///
CY  - New Delhi
PB  - Prentice hall of India Pvt ltd
N1  - Louis W. Stern & Adel I. El-Ansary: Marketing Channels.  (4th Ed)  New Delhi.  Prentice hall of India Pvt ltd, 1993. 81-203-0837-9--(658.8STE)
ER  -