Jerome E. McCarthy <br/><br/>
Basic marketing : A management approach. 6 Ed 

 - 6th Ed 
 - Illinois  Richard D Irwin Inc  1978 
 - 761p 
<br/><br/>Jerome E. McCarthy: Basic marketing : A management approach. 6 Ed.  (6th Ed)  Illinois.  Richard D Irwin Inc, 1978. 0-256-02048-5--(658.8MCC)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0-256-02048-5 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC