Marketing management : Analysis planning, implementation, and control. 7 Ed
- 7th Ed
- New delhi Prentice hall of India Pvt Ltd 1993
- 745p
Philip Kotler: Marketing management : Analysis planning, implementation, and control. 7 Ed. (7th Ed) New delhi. Prentice hall of India Pvt Ltd, 1993. 0-87692-684-7--(658.8KOT)