Marketing Research. Ed 7
- 7th Ed
- New Delhi Prentice Hall of India Pvt Limited 2003
- 682p
David J. Luck & Ronald S. Rubin: Marketing Research. Ed 7. (7th Ed) New Delhi. Prentice Hall of India Pvt Limited, 2003. 81-203-0484-5 Rs. 295.00--(658.83LUC)