TY  - BOOK
AU  - James C. Anderson
AU  -  James A. Narus, 
TI  - Business Market Management : Understanding, Creating, and Delivering Value
SN  - 81-297-0460-9
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education Pvt Limited
N1  - James C. Anderson & James A. Narus: Business Market Management : Understanding, Creating, and Delivering Value.  New Delhi.  Pearson Education Pvt Limited, 2004. 81-297-0460-9 Rs. 275.00--(658.8AND)
ER  -