TY - BOOK AU - Ruchika Ramakrishnan TI - Rural Marketing in India : Strategies and Challenges SN - 81-7708-120-9 U1 - 658.80963 PY - 2006/// CY - New Delhi PB - New Century Publications N1 - Ruchika Ramakrishnan: Rural Marketing in India : Strategies and Challenges. New Delhi. New Century Publications, 2006. 81-7708-120-9 Rs. 535.00--(658.80963RUC) ER -