TY  - BOOK
AU  - Valarie A. Zeithaml
AU  -  Mary Jo Bitner Dwayne D. Gremler  Ajay Pandit
TI  - Services Marketing : Integrating Customer Focus Across the Firm
SN  - 0-07-066007-6
U1  - 658.809 
PY  - 2008///
CY  - New Delhi
PB  - Tata MacGraw Hill Publishers Co Limited
N1  - Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler & Ajay Pandit: Services Marketing : Integrating Customer Focus Across the Firm.  (4 th)  New Delhi.  Tata MacGraw Hill Publishers Co Limited, 2008. 0-07-066007-6--(658.809ZEI)
ER  -