TY  - BOOK
AU  - Joel R. Evans
AU  -  Barry Berman, 
TI  - Marketing Management
SN  - 81-315-0807-7
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning Indian Private Limited
N1  - Joel R. Evans & Barry Berman: Marketing Management.  New Delhi.  Cengage Learning Indian Private Limited, 2008. 81-315-0807-7--(658.8EVA)
ER  -