TY  - BOOK
AU  - A.B. Lal
AU  -  M.K. Jain, 
TI  - Elements of Marketing Management
SN  - 81-88658-09-X
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Shree Publishers and Distributors
N1  - A.B. Lal & M.K. Jain: Elements of Marketing Management.  New Delhi.  Shree Publishers and Distributors, 2003. 81-88658-09-X Rs. 200.00--(658.8LAL)
ER  -