Carl McDaniel Principles of Marketing - New Delhi Cengage Learning Indian Private Limited 2008 - 599p Carl McDaniel; Charles W. Lamb & Joseph F. Hair: Principles of Marketing. New Delhi. Cengage Learning Indian Private Limited, 2008. 81-315-0982-1--(658.8MCD) ENGLISH ISBN: 81-315-0982-1 Dewey Class. No.: 658.8 / MCD