Carl McDaniel <br/><br/>
Principles of Marketing 

 - New Delhi  Cengage Learning Indian Private Limited  2008 
 - 599p 
<br/><br/>Carl McDaniel; Charles W. Lamb & Joseph F. Hair: Principles of Marketing.  New Delhi.  Cengage Learning Indian Private Limited, 2008. 81-315-0982-1--(658.8MCD)   
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-315-0982-1 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD