TY  - BOOK
AU  - Carl McDaniel
AU  -  Charles W. Lamb  Joseph F. Hair
TI  - Principles of Marketing
SN  - 81-315-0982-1
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning Indian Private Limited
N1  - Carl McDaniel; Charles W. Lamb & Joseph F. Hair: Principles of Marketing.  New Delhi.  Cengage Learning Indian Private Limited, 2008. 81-315-0982-1--(658.8MCD)
ER  -