TY  - BOOK
AU  - U.C. Mathur
TI  - International Marketing Management : Text and Cases
SN  - 0-7619-3640-4
U1  - 658.848 
PY  - 2008///
CY  - New Delhi
PB  - Sage Publications India Pvt. Limited
N1  - U.C. Mathur: International Marketing Management : Text and Cases.  New Delhi.  Sage Publications India Pvt. Limited, 2008. 0-7619-3640-4 Rs. 495.00--(658.848MAT)
ER  -