TY - BOOK AU - R.K. Tailor AU - Sunita Tailor, TI - Advertising : Modern Concepts, Principles and Methods SN - 81-7910-314-2 U1 - 659.1 PY - 2010/// CY - Jaipur PB - Aavishkar Publishers, Distributors N1 - R.K. Tailor & Sunita Tailor: Advertising : Modern Concepts, Principles and Methods. Jaipur. Aavishkar Publishers, Distributors, 2010. 81-7910-314-2 Rs. 725.00--(659.1TAI) ER -