TY  - BOOK
AU  - Michael J. Baker
AU  -  Michael Saren, 
TI  - Marketing Theory : A Student Text. Ed 2
SN  - 1-84920-466-8
U1  - 658.8 
PY  - 2010///
CY  - California
PB  - Sage Publication Inc.
N1  - Michael J. Baker & Michael Saren: Marketing Theory : A Student Text. Ed 2.  (2nd Ed)  California.  Sage Publication Inc., 2010. 1-84920-466-8--(658.8BAK)
ER  -