TY  - BOOK
AU  - Philip Kotler
AU  -  Kevin Lane Keller Abraham Koshy  Mithileshwar Jha
TI  - Marketing Management : A South Asian Perspective. Ed 14
SN  - 81-317-6716-0
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education Pvt Limited
N1  - Philip Kotler; Kevin Lane Keller; Abraham Koshy & Mithileshwar Jha: Marketing Management : A South Asian Perspective. Ed 14.  (14th Ed)  New Delhi.  Pearson Education Pvt Limited, 2013. 81-317-6716-0--(658.8KOT)
ER  -