TY - BOOK AU - C.S.G. Krishnamacharyulu AU - Lalitha Ramakrishnan, TI - Rural Marketing : Text and Cases. Ed 2 SN - 81-317-3263-2 U1 - 658.87 PY - 2011/// CY - New Delhi PB - Pearson Education Pvt Limited N1 - C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan: Rural Marketing : Text and Cases. Ed 2. (2nd Ed) New Delhi. Pearson Education Pvt Limited, 2011. 81-317-3263-2--(658.87KRI) ER -