Zeithaml Valarie A. <br/><br/>
Services Marketing : Integrating Customer Focus Across the Firm. Ed. 4 

 - 4th Ed.  
 - New Delhi  Tata McGraw Hill Education Private Limited  2010 
 - 743p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>07-066007-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI