Ramaswamy V.S. <br/><br/>
Marketing Management. Ed. 4th 

 - 4th Ed.  
 - Delhi  Macmillan Publishers India Ltd.  2009 
 - 872p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0230-63729-9 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM