Philip Kotler <br/><br/>
Marketing management. 11 Ed 

 - 11th Ed 
 - Patparganj  Pearson Education, Inc  2003 
 - 735p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-7808-654-9 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT