Chilli (Capsicum annum L.), a vital spice and vegetable crop in Indian cuisine, offers numerous health benefits hidden in its seeds. However, seed quality often suffers due to harsh post-harvest handling and storage. To mitigate these losses, seed enhancement techniques are employed, with physical seed treatment being particularly favoured for its cost-effectiveness, ease of use and environmental safety. An experiment conducted in 2023 at the Department of Seed Science and Technology, College of Agriculture, University of Agricultural Sciences, Dharwad, Karnataka. Chilli cv (Rudra) seeds with a minimum germination standard of 60% and medium to low vigour were subjected to pre-sowing electrostatic field treatment at five different power capacities and two exposure durations, along with an untreated control group. The results showed a steady increase in seed germination with higher power capacities, peaking at 91% germination at 5 kV for 90 seconds, compared to an initial 63%. Seedling vigour indices, mean seedling length, seedling fresh weight, seedling dry weight and seedling uniformity index were all highest at 5 kV for 90 seconds. Analysis of α-amylase, catalase, peroxidase, total dehydrogenase, proline and superoxide dismutase activities revealed significant increases at the same treatment level. Additionally, the percentage of diseased or infected seeds and abnormal seeds decreased with higher power treatments. The most effective treatment was found to be 5 kV for 60 to 90 seconds, improving seed germination by 31%. Electrostatic field seed treatment has demonstrated significant improvements in the storage performance of treated seeds. Research indicated the effects of this treatment typically last for up to six months of storage, maintaining superior seed quality parameters compared to untreated seeds. However, the effectiveness gradually diminishes after six months. These findings highlight the effectiveness and reliability of electrostatic field seed treatment as a superior alternative to other seed treatment methods.