Advertising Management : Text and Cases

U.C. Mathur

Advertising Management : Text and Cases - 2nd Ed - New Delhi New Age International ( P ) Limited Publishers 2006 - 334p

U.C. Mathur: Advertising Management : Text and Cases. (2nd Ed) New Delhi. New Age International ( P ) Limited Publishers, 2006. 81-224-1594-6--(659.1MAT)


ENGLISH

81-224-1594-6

659.1 / MAT