Advertising Management : Text and Cases (Record no. 47061)

MARC details
000 -LEADER
fixed length control field 00640nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120200708.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-224-1594-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name U.C. Mathur
245 #0 - TITLE STATEMENT
Title Advertising Management : Text and Cases
250 ## - EDITION STATEMENT
Edition statement 2nd Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Age International ( P ) Limited Publishers
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 334p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note U.C. Mathur: Advertising Management : Text and Cases. (2nd Ed) New Delhi. New Age International ( P ) Limited Publishers, 2006. 81-224-1594-6--(659.1MAT)
546 ## - LANGUAGE NOTE
Language note ENGLISH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 13/05/2008 Academic Press: London   659.1/MAT 78560 20/11/2024 1 20/11/2024 GENERAL